photo: tfsgenius duo jack and lazaro have conjured up a new dream to add to the proenza schouler name: the ps1 line of bags.
the highly hyped collection consists of the various messenger models (as seen on mary-kate olsen) and a few others, demonstrating a precise dichotomy of antique ornateness and futuristic shapes. needless to say, the fashion world is very excited.
what is especially strange, is that these bags are not even available for purchase yet.
so how is it that mary-kate olsen and vanessa traina already have one ?
well, they've got friends in high places. jack and lazaro have cunningly handed out the coveted bags to those two very stylish - not to mention camera stalked - ladies. it's a great marketing technique. think about it; mary-kate, whose life and fashion choices are constantly under intense scrutiny, rarely leaves the house without hoards of paparazzi documenting her every footstep and starbucks order. then these photos are invariably spread allover the internet for fashionaddicts to drool over. so, in using their limelight mates to generate buzz, proenza schouler is getting the cheapest advertising available. also one of the most clever.
the specific bag that mary-kate has set gingerly on her lap is the previously mentioned messenger bag. hers is the largest size, as the bag also comes in clutch and east/west (medium) form.
according to jack, there will be "a million different colours, suede, leather, rubberized python, crocodile special-order". great ! my top choice is a leather east/west in a bright hue.
except that these bags don't come cheap. ranging from $895 to $1995, these are not for those with limited budgets.
nevertheless, i will continue to long for one to throw around and beat up.
that's how they should be, right ?